Hydration during physical activity, particularly endurance activities like running, is crucial for maintaining performance and overall health. Access to readily available potable water along a running route, especially one spanning a mile or more, addresses this need. This availability might take the form of public drinking fountains, aid stations in organized races, or personal hydration…
Horchata, the beloved rice-based beverage, has been enjoyed for centuries in various cultures. Traditionally prepared by soaking, grinding, and straining rice, then sweetening and flavoring with spices like cinnamon and vanilla, horchata offers a naturally refreshing and subtly sweet experience. A novel approach to serving this classic drink involves using “horchata cannons,” devices that propel…
Product innovation in the ready-to-drink beverage market often involves introducing novel flavor profiles that build upon established consumer preferences. A new product release presents an opportunity to attract new customers while also engaging existing brand loyalists. This strategy allows manufacturers to capitalize on familiarity with a classic flavor while offering a unique sensory experience. Offering…